Apple's already working on an AI push and its recent software updates prove it

Pocket-lint

By Oliver Haslam

Published Nov 6, 2023

Apple's latest iOS 17 update shows just how much Apple already leans on AI, and CEO Tim Cook hints there's more to come.

Apple's CEO, Tim Cook, emphasized the company's commitment to AI during an earnings call, stating that AI is integral to every product they ship.
Apple's AI capabilities have significantly improved the photography features of the iPhone 15 and iPhone 15 Pro.
Cook highlighted that Apple is investing heavily in generative AI and will approach it responsibly, possibly taking a dig at its competitors.