Key Takeaways

  • Meta is launching an ad-free subscription service for European users in response to backlash and EU regulations. The service will give users the choice to opt out of targeted ads.
  • The cost of the ad-free subscription varies depending on the device. It will be €9.99/month for desktop users and €12.99/month for Android and iOS users due to fees charged by Apple and Google.
  • Users who purchase the ad-free plan on their desktop can access the subscription on all their Meta accounts, saving them money compared to purchasing on mobile devices. The subscription will be available in November 2023.