Key Takeaways
- Immersive audio is crucial for a great movie-watching experience, and 3D audio solutions can revolutionize how we listen to content at home.
- Samsung and Google's Immersive Audio Model and Formats (IAMF) technology aims to bring 3D audio to a mainstream audience by allowing devices to properly decode and utilize 3D audio data.
- IAMF offers customizable audio, AI-based scene analysis, and audio effects, and a focus on vertical sound to create a more engaging and realistic audio experience.